M-CAM Business Partnership with Amusement Park Entertainment expands with DGWB Tie Up.

Date:  Thu, 2015-03-05

Advertising veteran Jimmy Smith is adding something new to the mix of his mini-media “conglomerate” — traditional advertising.

In 2011, the TBWA and Wieden & Kennedy vet known for such projects as Nike “Battlegrounds” and Gatorade “Replay” launched his own transmedia venture, Amusement Park Entertainment with a minority backing from IPG. Since then, under the Amusement Park umbrella he’s added companies focusing on music, sports and technology. Now he’s broadening the scope with the launch of Amusement Park Brands, a full-service agency.

The company will serve as the branding and marketing division of the Amusement Park family and results from a partnership with and the rebranding of Santa Ana, Calif.-headquartered agency DGWB Advertising & Communications. Mr. Smith has teamed with DGWB partners Mike Weisman and Jon Gothold as well as former DGWB Chief Marketing Officer Ed Collins to launch the new shop.

DGWB, founded in 1988, currently is home to 90 staffers and serves clients such as HIlton Garden Inn, Wienerschnitzel, Toshiba, Dole, California Avocado Commission, Chicken of the Sea and Yogurtland. It has offices in both Santa Ana and Los Angeles. The shop will remain independent, while IPG still retains minority partnership in Amusement Park Entertainment.

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