M·CAM, Inc. releases Patently Obvious® on Yahoo! v Facebook v Yahoo! v Facebook

Date:  Fri, 2012-05-04

CHARLOTTESVILLE, VA – May 4, 2012 – M·CAM, Inc. released its Patently Obvious® report today on Yahoo! v Facebook v Yahoo! v Facebook

On April 27, 2012, in response to Facebook’s counterclaim, Yahoo! asserted two additional advertising patents against Facebook. Yahoo! also asked for invalidation of the asserted Facebook patents, and claimed most of the patents were bought from non-operating entities for the purpose of retaliation. Both parties may be interested in knowing that neither was the first to the online advertising race, as there are thousands of patents, with tens of thousands of similar claims, that overlap Yahoo!’s recent patent assertions.

M·CAM’s Patently Obvious® is a weekly report providing visibility into potentially unconsidered alternatives, including art in the public domain, to patent holdings across a variety of technology areas.

M·CAM, Inc. is a global, full-service intellectual property and rights (IP&R) and intangible asset financial services firm. We provide the technical and financial systems that allow public and private markets to use IP&R and IA for regulated transactions in banking, securities, insurance, and public innovation investment and technology procurement. From our pioneering work in creating the world’s first standards-based innovation collateralization financial products for banking and securities to our work in grassroots innovator enablement and patent quality assurance programs, M·CAM provides the mechanism to balance the interests of public and commercial sectors to support and build thriving economies.

The M·CAM Patently Obvious® report on Yahoo! v Facebook v Yahoo! v Facebook can be found HERE.