M·CAM | M·CAM Chairman Joins Iconic Brand Pioneer Jimmy Smith and IPG Chairman Michael Roth for Presentation at the Cannes Lions Festival
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April 30, 2012 In News Archive

M·CAM Chairman Joins Iconic Brand Pioneer Jimmy Smith and IPG Chairman Michael Roth for Presentation at the Cannes Lions Festival

Date:  Mon, 2012-04-30

CHARLOTTESVILLE, VA- Currently, the world’s largest tech companies are known for creating ingenious devices and software. What many of the tech giants aren’t known for is content. In Hollywood, the great movie studios and television networks are known for creating volumes of entertaining content, but not the creation of game changing tech products.

Amusement Park Entertainment merges those two worlds. The maestros of transmedia storytelling create properties that live at the intersection of entertainment and technology, making the experience richer, more engaging and unique for the consumer and the brand.

Jimmy Smith, Chairman, CEO and CCO of Amusement Park Entertainment; Michael Roth, Chairman and CEO of Interpublic Group; and Dr. David Martin, Chairman and CEO of M·CAM, discuss how they’ve partnered up in their joint quest to put advertising in Alcubierre drive and make branded storytelling across multiple media platforms a must for brands

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