M·CAM, Inc. releases Patently Obvious™ on Jones Soda Company’s Customized Branded Merchandise Patents Referenced in Quark Images LLC v. Adidas AG et. al. Lawsuit

Date:  Fri, 2010-08-27

M·CAM, Inc. releases Patently Obvious™ on Jones Soda Company’s Customized Branded Merchandise Patents Referenced in Quark Images LLC v. Adidas AG et. al. Lawsuit

Charlottesville, VA – August 27, 2010 –– M·CAM, Inc. released its Patently Obvious™ report today on the patent holdings of the Jones Soda Company. Jones stated in their fiscal year 2009 annual report that they intended to pursue licensing arrangements with third parties in order to defend against patent violations. One such licensee was Longview, TX based Quark Images, LLC.

On August 13th, Quark Images filed a lawsuit against Adidas AG and 25 other defendants including Nike, Inc., Mars Inc., Capital One, Zions Bancorporation, BMW AG, and Hallmark Cards, Inc., alleging infringement of 2 patents. Each of these defendants offer custom–designed products and merchandise. Quark Images is requesting that the court prevent the defendants from future infringement of the patents in question and demands the award of money damages, attorney fees, and litigation costs.

M·CAM’s Patently Obvious™ is a weekly report providing visibility into potentially unconsidered alternatives, including art in the public domain, to patent holdings across a variety of technology areas.

M·CAM, Inc. is a global, full–service intellectual property and rights (IP&R) and intangible asset financial services firm. We provide the technical and financial systems that allow public and private markets to use IP&R and IA for regulated transactions in banking, securities, insurance, and public innovation investment and technology procurement. From our pioneering work in creating the world’s first standards–based innovation collateralization financial products for banking and securities to our work in grassroots innovator enablement and patent quality assurance programs, M·CAM provides the mechanism to balance the interests of public and commercial sectors to support and build thriving economies.

The M·CAM Patently Obvious™ report on the Jones Soda Company patents can be found HERE